Hertford Privacy

1. Information Hertford Collects

Hertford collects and processes several types of personal information, including:

2. How Hertford Uses Your Information

Hertford uses your personal information for the following purposes:

• Hertford Service (Contract Performance):
  • Processing and managing your vehicle rental bookings and agreements with Hertford. Verifying your identity and confirming you meet our rental requirements. Coordinating vehicle collection and return procedures. Processing payments and overseeing deposits and charges.
• Hertford Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental information for reservations made with Hertford. Responding to your inquiries and providing customer support related to Hertford bookings. Notifying you of updates to Hertford services or rental policies that affect your reservation.
• Hertford Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters and service updates from Hertford where you have consented or where we have a legitimate interest. You can opt out at any time.
• Hertford Improvement (Legitimate Interest):
  • Analyzing Hertford's website usage to improve user experience and functionality. Conducting research to refine Hertford's vehicle fleet and services.
• Hertford Compliance (Legal Obligation):
  • Complying with legal, regulatory, and tax requirements in Hertford. Preventing fraud and maintaining service security for Hertford. Resolving disputes and enforcing Hertford's terms and conditions.

3. Hertford Information Sharing

Hertford may share your personal information with:

• Hertford Providers: Third-party companies that help Hertford deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

Hertford does not sell personal information about you to third parties for marketing purposes.

4. Hertford Security

Hertford implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. That said, no internet transmission or electronic storage can be guaranteed to be entirely secure.

5. Data Retention — Hertford

Hertford retains your personal information only for as long as required to achieve the purposes for which it was collected, including to meet legal, accounting or reporting obligations. Retention periods vary by the category of information and the circumstances of processing.

6. Hertford Rights

Under UK data protection law, you have the following rights in relation to Hertford:

• Hertford Access Rights: Request a copy of the personal information Hertford holds about you.

To exercise these rights, contact Hertford using the details below.

7. Cookies and Tracking — Hertford

Hertford's website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings.

8. Hertford Policy Updates

Hertford may update this Privacy Policy periodically to reflect changes in our practices or in applicable legal requirements. Any updates will be posted on this page with a revised Last Updated date. We encourage you to review this policy regularly.

9. Contact Hertford

For questions about this Privacy Policy or Hertford's data practices, please contact Hertford: